What is it with these “personal products” companies and their ridiculous slogans? It is obvious to me that these were from the men’s department. No, really. A woman would know better than to run these through:
Always: “Have a happy period.” A happy period? Please. I’m supposed to be happy when I feel like someone shoved his hand you-know-where and is trying to rip out my uterus? Oooh, did I mention the sciatic pain that goes all the way down to my knees during that time? Yes, that’s a happy time for some, maybe, but not for me.
Kotex: “The ultimate in care down there.” Taking euphemism to the next level, don’t ya think? I mean this has yuckky written all over it. This is definitely a man’s answer to a hot-potato, hands-off, don’t-go-there discussion.
My $0.02 (for what very little it’s worth)? I think what these advertising campaigns need is a woman’s touch.